C4CS® - Leaders in Strategic Communication and Crisis Management

Gideon For-mukwai is an award-winning speaker and the author of the best-selling book, “The Science of Story Selling, How to Win Hearts and Minds for Profit and Purpose.” His book has been featured in the Boston Globe, Wall Street Select, and several other media outlets in Asia and North America.

As a consultant, speaker, and workshop facilitator, Mr. For-mukwai has conducted programs for public and private companies in about 20 countries in Europe, Africa, North America, and Asia. His current flagship training program is “Engage Before You Persuade: The Power of Transformative Storytelling in Crisis Readiness.”

Earlier in his career, Mr. For-mukwai served in leadership positions within the Singapore Civil Defense Force. In his last position, he was a senior instructor charged with training hundreds of officers from the police, fire service, narcotics, and navy from Singapore and 17 other countries from across Asia and Central America.

Mr. For-mukwai was the first person to earn the Certified Emergency Manager (CEM) designation outside of North America. He founded the Asia Council of the International Association of Emergency Managers (IAEM), served as the President of the International Council, and was a member of the Certified Emergency Managers Commission for both the U.S. and the Asia/ Oceania Councils. His core strength is his ability to simplify complex subjects with the use of narratives by leveraging latest research from psychology, neuroscience and social science to engage and persuade disenfranchised and alienated stakeholders that pose a serious threat to emergency readiness.

A graduate of the Interactive Media Master’s Program at the Reynolds School of Journalism (RSJ), University of Nevada, Reno, Mr. For-mukwai is an expert in digital communication with an emphasis on social media communication and crisis management. He helped develop an e-Learning course on “Harnessing the Power of Social Media in Crisis Management” which C4CS® conducts in collaboration with The International Consortium for Organizational Resilience (ICOR).

Mr. For-mukwai has written peer reviewed articles that appeared in academic and professional publications including Continuity Insights and Disaster Recovery Journal. He is fluent in four international languages.