C4CS® - Leaders in Strategic Communication and Crisis Management

Dr. Gideon For-mukwai is an award-winning speaker, educator, and the author of the best-selling book, “The Science of Story Selling, How to Win Hearts and Minds for Profit and Purpose.” The book was featured in the Boston Globe, Wall Street Select, and several other media outlets in Asia and North America. He has designed and delivered numerous crisis exercises and training programs for public and private companies in more than 20 countries around the globe including a training program on “Engage Before You Persuade: The Power of Transformative Storytelling in Crisis Readiness.” His core areas of expertise include emergency and crisis readiness and cross-cultural communication.

Earlier in his career, Dr. For-mukwai worked as a fire captain with the Singapore Civil Defense Force. He subsequently served as a senior instructor in charge of training thousands of firefighters, police, security, and navy officers on hazardous materials (Hazmat) safety and incident response. In 2006, he was the first non-American to earn the coveted Certified Emergency Manager (CEM) designation.

As the founder of the Asia Council of the International Association of Emergency Managers (IAEM), Dr. For-mukwai served on the Certified Emergency Managers (CEM) Commission and as President of the International Council of IAEM, overseeing 17 countries in the Middle East, Asia, Africa, and Latin America, between 2007 and 2010.

In 2012, Dr. For-mukwai helped develop “Harnessing the Power of Social Media in Crisis Management” which C4CS® conducts in collaboration with The International Consortium for Organizational Resilience (ICOR). He has written peer-reviewed articles that appeared in academic and professional publications including Continuity Insights and Disaster Recovery Journal. A graduate of the Interactive Media Master’s Program at the Reynolds School of Journalism (RSJ), University of Nevada, Reno, Dr. For-mukwai is an expert in digital communication with an emphasis on social media communication and crisis management. He also holds a doctorate in education with a specialization in instructional leadership from Concordia University-Portland.

Dr. For-mukwai is fluent in four languages and has a basic understanding of several additional languages. He runs about 4 miles a day and carries a hidden harmonica in his pocket for 18 hours a day.