C4CS® - Leaders in Strategic Communication and Crisis Management

Because potentially debilitating crises are part of the organizational life cycle, they can sooner or later happen to any company no matter how much emphasis management places on indispensable crisis prevention. It is therefore not a matter of “if” a business will experience a crisis. It is a matter of “when,” “where,” “how” and “why” a crisis will occur and what its impact is going to be over the short and long terms.

The key to organizational survival and long-term business success therefore lies in maximizing crisis readiness. Indeed, research shows that organizations that are well prepared not only experience fewer crises, they are also less likely to suffer significant damage to brand equity, reputation, and the bottom line.

Experienced leaders understand that recruiting and retaining crisis management consultants can dramatically improve the ability to effectively respond to and recover from sudden as well as smoldering adversity. C4CS® has a long and successful track record of helping clients across industries to navigate high-stakes events of all types, mitigate adverse impacts, and enable quick recovery.

Only if leadership acknowledges the critical importance of maximizing crisis preparedness and actively promotes the corresponding mindset throughout the company, will it be possible to minimize crisis-induced damage and convert resulting organizational change into competitive advantages. Via our experience with crisis situations in diverse arenas, we see individuals, corporations, not for profit organizations, and government agencies similarly united in this: a proactive approach to crisis management is critical to enabling and sustaining organizational success.

Whether the event is a tornado ripping through a manufacturing plant, an act of terrorism, corporate litigation, an industrial or traffic accident, a site closure, a cybersecurity incident, or another type of possibly crippling disruption of business, our experience in increasing crisis readiness and responding to adversity has helped many a client partner to minimize negative consequences for brand equity, reputation, and the bottom line. Our six-step Crisis Management Process is time-tested, methodical and disciplined.

C4CS® Crisis Management Process

  1. Anticipation
  2. Prevention  
  3. Preparation  
  4. Response
  5. Recovery
  6. Evaluation & Learning

Please click here if you would like to read a Smart Business Magazine article on "Weathering a storm: Crisis readiness in the 21st century" authored by C4CS®.

Please contact us by e-mail at or by phone at (412) 421-0433, and click here if you wish to access our complete Contact Information.
We look forward to hearing from you.